Mumbai : To showcase the diversity of contemporary independent cinema and producing short films on a wide and varied subject is one thing and getting it showcased is a another ball game altogether. Rather it’s a major task these days and naturally, most of our producers don’t want to invest in this medium as they don’t find a good platform to showcase their talent and reach out to the common audiences. Either the short films are relegated to the audiences at Film Festivals held across the country or at international venues and the effort of bringing a theme to the common man just remains a dream for lack of a proper platform to reach out to them.
But Writer, Producer and Director- Sundeep Malani had a different take on this when he was making his short films. He wanted to reach out to the common man and thus he initiated a new concept - of showcasing his films at “The Malani Film Fest”. And to feed this new idea and get it widely accepted, Sundeep reached out to the audiences at large via the biggest networking site – Facebook and through other social contacts. His efforts have paid off and The Malani Film Fest that was organized on 5th February 2010 at Star House, Mhada, Andheri (West), saw a good mix of all types of audiences.
The Malani Film Fest screened Jo Jo Laali, Shaayad, and Hum tum or Loan followed by a 10 minute showreel of his film Who 5 Din. While Shaayad was screened for the first time, Jo Jo Laali was widely accepted by the audiences at a special screening conducted by Filmalani in Mumbai, Bangalore, New Delhi and Hyderabad. In fact, Los Angeles Distributor Quantum Releasing has acquired the worldwide rights of the film and its now making its way to the American Film Market at Santa Monica on March 4th. Meanwhile, Shaayad is making its way to the 3rd Bangalore Queer Film Festival (BQFF) to be held this year on 25th, 26th and 27th February 2011 and has been SELECTED for screening. This is one another step towards reaching out to the vast audiences.
The main attraction of this Film Fest was the premiere of Sundeep's new short film "Shaayad" and was attended by Kalpana Pandit, the producer and actress of Jo Jo Laali. Also Sanjay Suri, Viveik Vaswani, Aloknath and a bevy of film and TV personalities.
The Malani Film Fest was being organised by the House of Pandit, Filmalani, Bless Films & PR, Eon Films, Reproductions-the PR agency and is a Malani Talkies Presentation.
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